Digital Investment, Manager Sept 2024-Present Sr. Associate Oct 2022-Sept 2024 Associate Sept 2021-Oct 2022

I develop and curate strategic media recommendations for more than ten campaigns each year, representing over $26MM in investment. Each plan is informed by KPIs, audience insights, historical performance data, and creative assets to ensure a full-funnel digital media approach. Beyond planning, I actively manage live campaigns and provide ongoing optimization strategies that reflect client objectives and evolving consumer trends. I work closely with clients, offering regular performance updates and projections, and conduct thorough post-campaign analyses against KPIs to deliver actionable recommendations for future initiatives. In addition, I oversee and mentor Senior Associates and Associates, providing guidance and support across day-to-day responsibilities to foster growth, precision, and collaboration within the team.